Pure
Clean Editorial Presets with Subtle Matte Finish
- Clean editorial finish with subtle matte tone
- One-click results tested across 10,000+ images
- Lr CC, Classic, Mobile and ACR
- Free lifetime updates
- Compatible with Lightroom CC, Classic, Mobile and ACR
Simple, Timeless and Impactful
Pure offers photographers a clean editorial look with a subtle matte finish. Think of a cinematic 35mm film that makes subtle adjustments to the overall color palette while remaining faithful to the look of the scene, camera, and lens choice. This look is ideal for photographers who want to achieve a refined editorial feel without their images looking “edited.”
Pure offers photographers a clean editorial look with a subtle matte finish. Think of a cinematic 35mm film that makes subtle adjustments to the overall color palette while remaining faithful to the look of the scene, camera, and lens choice. This look is ideal for photographers who want to achieve a refined editorial feel without their images looking “edited.”
Browse Pure Presets in Use
Click any image to view full size
One Click. Any Light.
The lighting condition approach means no more tweaking. Match the preset to the light in your scene and you're done.
Shoot
Capture your image in any lighting condition, no special technique required.
Match
Select the preset that matches your lighting condition. Soft light, tungsten, backlit, hard light and more.
Export
Your image is done. Consistent, refined results in a single click, across every lighting scenario.
Built by Photographers, for Photographers
These presets were designed by Pye Jirsa, co-founder of Lin & Jirsa Photography, one of Southern California's leading luxury wedding studios, and founder of SLR Lounge, trusted by over 50,000 photographers.
Every preset was developed in partnership with the engineering team at DVLOP, the platform behind the world's most technically advanced Lightroom presets. The lighting condition framework was refined through real-world testing and feedback from a worldwide network of award-winning photographer ambassadors.
The AI Retouching Toolkit for Lightroom
31 AI-powered Retouching Presets, 47 Retouching Brushes and 26 Tools to Control Details
Smooth skin, diminish lines, enhance eyes and lashes in one click.
Professional dodge and burn that eliminates the need for Photoshop.
Layer a dramatic cinematic look over any preset with one click.
Add sun flares, sky pop, texture and detail tools for any scene.
and much more… Learn about the full Retouching Toolkit
Expand Your Creative Toolkit
Buy the preset pack and retouching toolkit together and save.
Pure
10 Lighting Condition Presets
- 10 One-Click Presets
- 31 AI Retouching Presets
- 47 Retouching Brushes
- 26 Scene Tools
- Free Lifetime Updates
- Compatible with Lr CC, Classic, Mobile & ACR
AI Retouching Toolkit
31 Presets + 47 Brushes + 26 Tools
- 10 One-Click Presets
- 31 AI Retouching Presets
- 47 Retouching Brushes
- 26 Scene Tools
- Free Lifetime Updates
- Compatible with Lr CC, Classic, Mobile & ACR
Bundle & Save
Pack + Retouching Toolkit
- 10 One-Click Presets
- 31 AI Retouching Presets
- 47 Retouching Brushes
- 26 Scene Tools
- Free Lifetime Updates
- Compatible with Lr CC, Classic, Mobile & ACR
Already own another pack? Add any pack to your cart and save $20 automatically at checkout, no code needed. Save $40 with two, $60 with three.
